The UMO 7th International Cartoon Contest’11 is organized by UMO towards the World Usability Day. Participation is open to all cartoonists from every country in the world.  
All the awarded and qualified cartoons will be exhibited. There is no Entry fee.

Please go through the rules and regulations - and in particular - the conditions applicable to the intellectual property rights.

Theme for the Competition

Design Education for a Social Change

Education plays a vital role in the development of an active citizenry of a nation. A well educated population is able to take charge of the many issues facing society, including social problems and political decisions, rather than sitting by the sidelines and allowing someone else to do deciding for them.

Social change can be both positive or negative. History is filled with many revolutionary examples that has given us the world we live in today. Even today our educated societies are waging battles all over the world, be it in India against corruption or in the Middle East against governance or else where for a positive change.

The goal of education should simply be to provide opportunity for a student to look at the world through eyes and mind that do not merely accept status quo, but rather see the world as a place that can be changed by its citizens.

UMO's only agenda ever since its formation has been 'Good Design for Better Living'. But more importantly the route we have taken to accomplish this is by educating every one concerned about design through various initiatives. We always believed that spreading awareness is the best form of education. Programs like 'Boycott Bad Designs' has been the most participated and appreciated initiatives of UMO.

What makes it even more special is that 2011's World Usability Day theme is 'Design Education for a Social Change'.

Design in essence is a message, it is a medium through which designers and businesses communicate how a new product and service will make our lives both easier and exciting. We the design community should take the ownership of educating the users and consumers of products and services through better design. So much so that peripherals like communication design and information design around these products and services gets quite crucial in informing and educating users about them.

We welcome all enthusiasts of UMO to participate in our 7th year celebrations by spreading the spirit of good design even more strongly.

UMO encourages all enthusiasts to come up with humorous instances around consequences of wrong, irrelevant, misleading and insensitive information design. Your cartoons may reflect situations and incidences around information design we encounter in day to day business ranging from a piece of ticket (any ticket), forms/e-forms to labels & product packaging, medicine packaging/ labels, product manuals, movie posters, government notices, new papers, magazines, information systems, maps, signage, webpages and many others.

Awards and Acknowledgements

A jury will select the top 6 winning entries, the cartoonists will be granted a cash prize award of

• First prize Rs.25,000/- (Rs. Twenty five thousand only)
• Two second prizes of Rs. 10,000/- (Rs. Ten thousand only) each
• Three Third prizes Rs. 5,000/- (Rs. Five thousand only) each, and,
• Five Special mention awards

An exhibition of the winning and short listed entries will be held and UMO will publish an exhaustive works report.

The Jury and the Judgment criteria

For Judgment jury will use criteria such as creativity, humor, visual communication, presentation, persuasiveness, originality, cleverness, relevance of content and execution to identify the winner.

An exhibition of the winning and short listed entries will be held and UMO will publish an exhaustive online-works report.

Deadline for Submission

Cartoons will be accepted through September 11^th, 2011

Rules and Regulations

• Entries: up to 5 cartoons per person.
• Size (hard-copy) : A4 (210 X 297 mm ) or A3 (297X410)
• Size (digital) : 300 dpi and in dimensions that are suitable for printing
• Technique : Free 

Entries in hard-copy/paper will not be returned. Entries in digital format may need to be re-posted if the resolution is not found good for printing.

Exhibition and Prize distribution

We are going to exhibit the entries in several metros of India. Dates will be announced

Submitting your entries

Mail your cartoons keeping the competition name in subject line to toons(at)usabilitymatters(dot)org 

If you are sending through the snail mail, use the following address:
UMO 7th International Cartoon Contest’11
usabilitymatters.org,
Flat No. 407, E- Block, Keerthi Apartments,
Ellareddyguda, Hyderabad- 500073. 
INDIA
Phone: +91-984 886 1432

Please mention a little background information about yourself that may help identify you with your work and the email id that will help us get back to you with any communication.

Intellectual property rights
UMO may, in its sole discretion to use the art-work (images, photograph, written content) for any purpose, change, alter, amend, add to, delete from and otherwise modify, including but not limited to, any and all cuts, edits, rearrangements and other alterations, additions and deletions.The responsibility for authenticity of all the submitted content, including the including the art-work and the personal information rests solely with the provider, and UMO will assume no role in case of litigation and copied works. The involved parties shall have to settle the matter themselves, within the conditions the original work was published/released.We respect your privacy and will not be giving out, or sharing your personal information with any third party, for commercial or non-commercial use